Tech
Netflix Homepage Redesign: Major Overhaul Adds OpenAI Search & TikTok-Style Feeds
Netflix homepage redesign
As it continues to expand into new markets like games and live events, Netflix plans to completely redesign its TV home page. According to the corporation, depending on the area, customers will be able to access the new home page in the coming weeks and months.
In a briefing with reporters, Netflix’s chief product officer, Eunice Kim, stated, “This is not the first change we’ve made to our home page.” “Over the past 12 years, we’ve been continuously improving it, primarily in the background, but we believe it’s time to make a huge advancement now that we have new technology and have expanded our entertainment offerings.”
The updated layout is sleeker and more contemporary, incorporating visual components for television programs and motion pictures while simultaneously fitting in more pertinent details about them. Shortcuts that were previously confined to the left side of the screen will now be at the top, and titles will get callouts that emphasize their fame, accolades, or other qualities.
In order to make its recommendation engine “more responsive to your moods and interests in the moment,” the firm is also redesigning it.
Naturally, Netflix’s early apps were centered around on-demand movies and TV series. Even if that remains the core of the service, live events like NFL games on Christmas Day and a schedule of games call for a more flexible strategy.
“The TV experience we have now was designed to stream movies and television series. According to Kim, this one is intended to provide us with a more adaptable canvas both today and in the future. We will never lose sight of what we believe to be the greatest experience for our members, especially when it comes to encouraging them to explore and interact with all of their favorite films, television series, live events, and games. Additionally, we think that the enhancements to the member experience will eventually lead to many positive results for us as well.
The streaming behemoth also gave a sneak peek at some other products that it intends to release in the upcoming months, such as a vertical video feed akin to TikTok that will be optimized for mobile viewing on-the-go and feature trailers and snippets from its series and films. Users can click to view the full episode or movie.
“We know that our members enjoy looking through our clips and trailers to discover their next obsession, and we also know that swiping through a vertical feed on social media apps is an easy way to browse video content,” Kim says. To make discovery simple and enjoyable, we’ll be testing a vertical stream containing Netflix movie and TV show snippets in the upcoming weeks. Your mobile home page will show you a row of snippets from your favorite selections. From there, you may touch to share the title with friends, add the show or movie to your list, or watch the entire thing right away.
Furthermore, Netflix and OpenAI are collaborating on a generative AI search engine that will enable users to ask Netflix for particular suggestions in conversational language.
This business has always had a special talent for fusing amazing entertainment with amazing technology. “That is our greatest strength,” Elizabeth Stone, chief technology officer, says. “Everything begins with popular television programs and films. However, when you consider all of the areas in which Netflix has a significant edge—including our fan base, recommendations, and reach—you will see that technology makes all of those things possible. AI is a component of that technology.
For example, “I want something funny and upbeat,” or “I want something scary, but not too scary, and maybe a little bit funny, but not like, ha ha funny,” are examples of natural conversational terms that we want you to be able to use to find programs in movies. Unbelievably, that search term will lead to the novel experience,” she continues.