“Xiaomi YU7 SUV Launch Set for May 22: Company’s First-Ever SUV”

Xiaomi YU7 SUV launch

This Thursday, Xiaomi (HKG: 1810, OTCMKTS: XIACY) will formally introduce the YU7, a car that could revolutionize the electric SUV (sport utility vehicle) market in China.

The first SUV, the Xiaomi YU7, will be unveiled during Xiaomi’s key new product launch event on May 22 at 7 p.m. Beijing time, according to a Weibo post made today by Xiaomi EV, the company’s electric vehicle (EV) division.

“Witness together, a new beginning for Xiaomi’s 15th anniversary,” said Xiaomi EV. The Xring O1, Xiaomi’s first mobile SoC (system on a chip), the Xiaomi 15S Pro smartphone, and the Xiaomi 7 Ultra tablet will also be part of the debut in addition to the YU7.

On March 28, 2024, Xiaomi formally unveiled the SU7, an electric automobile that competes with Tesla’s (NASDAQ: TSLA) Model 3.

Xiaomi’s electric vehicle, the SU7 Ultra, which is based on the standard SU7 and has a maximum horsepower of 1,548 Ps, was introduced on February 27.

Xiaomi, a latecomer to the Chinese EV industry, has achieved remarkable success in this fiercely competitive arena.

On May 1, Xiaomi EV declared that it had shipped over 28,000 units in April, the seventh consecutive month that it had supplied over 20,000 units.

Xiaomi EV revealed last December that the YU7, a rival to the Tesla Model Y, will be its second model and would go on sale in June or July 2025.

According to a regulatory filing at the time, the YU7 had a wheelbase of 3,000 mm and dimensions of 4,999 mm in length, 1,996 mm in width, and 1,600 mm in height.

In contrast, the revised Model Y has a wheelbase of 2,890 mm and dimensions of 4,797 mm in length, 1,920 mm in width, and 1,624 mm in height.

It’s important to remember that the Xiaomi EV has been under a lot of public pressure in the last two months because of the late March SU7 crash that claimed three lives.

Furthermore, the company is under additional pressure because over the past month, numerous complaints regarding the Xiaomi SU7’s quality have surfaced on Chinese social media.

Xiaomi EV sales appear to have been impacted by these. According to data provided by CnEVPost, insurance registrations for Xiaomi EV fell 8.96 percent to 5,180 in the week ending May 11 from 5,690 the week before. This was the third consecutive week of declines.